Communicating a sensitive subject


Drinkaware provides consumers with the means to make informed decisions about the effects of alcohol on their lives and lifestyles. They asked us to advise them on creating a consistent brand that would migrate to all communications.


As the subject matter is often sensitive, we adopted a warm and friendly tone while retaining a degree of authority. Throughout the re-branding process, both concepts and execution were tested with stakeholder groups to ensure the message was coming across loud and clear.




William Joseph has played a pivotal role in developing the ‘look and feel’ of Drinkaware’s literature. Faced with a challenging brief of appealing to a diverse range of audiences, William Joseph responded with innovative, appealingly and unfussy design ideas. Having worked with them for over a year, we continue to benefit from their design expertise – and always receive a prompt and efficient service.

Siobhan McCann, Head of Communications and Campaigns