We are a B Corp

We are a B Corp

Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We are part of a community that is driving a global movement of people using business as a force for good.

There are fewer than 500 B Corps in the UK and only 3,500 companies that have met the standard globally – from 100,000 applications.

Think first, then make it happen

Think first, then make it happen

We are always asking questions, testing assumptions and trying new approaches. That way, everything we make is hard-working and fit for purpose.

Good ideas for good causes

Good ideas for good causes

We love to create things that have a positive impact on society. We call it solving a problem with a purpose.

Listen and collaborate

Listen and collaborate

We want to work in partnership with you. From the outset, we hold workshops and carry out user research to fully understand your world before suggesting answers.

Our content is now beautifully presented, easy to understand and offers an intuitive user journey to donate or find out more. Despite a tight deadline the team delivered exactly what we hoped for and made the entire experience a pleasure to be involved in.


Join us for all, or part of the journey…

  • Discover Heading

    Research and analysis

    Our collaborative approach – starting projects with workshops, interviews and research – uncovers insights into what makes you and your audience tick.


    • User research
    • User testing
    • Focus groups
    • Analytics reviews
    • Content audits
    • Digital-marketing reviews
  • Define Heading

    Strategy and positioning

    Working with key stakeholders, we help differentiate yourself from your competitors and engage your key audiences.


    • Digital strategy
    • Digital-transformation programmes
    • Brand positioning
    • Campaign strategy
    • Digital-marketing strategy
    • Content strategy
    • User-experience journeys
  • Deliver Heading

    Brand, digital, campaigns and print

    We design across all channels, developing great ideas that resonate with your audience no matter where they are.


    • Visual brand-identity
    • Website design and development
    • Campaign design and production
    • Marketing/fundraising design and print
    • Content and copy
    • Video and animation production
    • App design and development
    • Social Media assets
    • Display advertising assets
    • Email design and production


  • Ellie McCarthy
    Product Management Lead

    Ellie has worked across the third sector, leading digital transformation and digital products at some of the most respected charities in the UK, including Cancer Research UK, Kids and the Royal Institute of British Architects. Ellie has a valuable mix of knowledge: from best-in-class digital techniques to the delivery of large scale change programmes which help organisations realise their potential digitally.



  • Yasmin Georgiou
    Strategy Lead

    Yasmin’s experience spans charities, NHS and social enterprise. She has led ambitious digital engagement programmes and is passionate about bringing people together on strategy development and delivery. She was Head of Digital Engagement at GOSH and has also worked at Action for Children, Youth Sport Trust, Cafedirect and Islamic Relief Worldwide. Yasmin is one of the founders and hosts of Charity Book Club.



  • James Gadsby Peet
    Director of Digital & Strategy

    Thanks to William Joseph’s focus in the charity sector, James is able to see multiple perspectives on the same challenges that these organisations face. By running a small, specialist team he stays close enough to the detail to provide solutions that actually work, while spotting patterns for successful strategies. 




  • Alice Richmond
    Senior Delivery Manager

    Alice has over 10 years experience as an agile leader, working with both private and public sector organisations. With prior experience as a developer she blends both the technical and experience worlds. Alice graduated with a degree in neuroscience and has a special interest in user experience and research encouraging organisations to take a human centric, accessible approach to software development. She has led projects for Kew, The Cabinet Office, Wellcome Collection and GDS.

  • Nicola O’Connor
    UX & Content Strategy Manager

    During her time as Content Strategy Lead at Cancer Research UK, Nic made the case for and drove the Masthead Information Architecture (MIA) project. This formed the very basis of CRUK’s digital transformation. It was the project which led CRUK to adopt a hub and spoke model in order to drive digital maturity through the whole charity. More recently she’s honed her content strategy practice at Autistica across their website, research network and mobile app. She’s adept at working with senior stakeholders to generate buy-in and excitement.

  • Rania Nur
    Product Manager

    Rania is driven by curiosity, collaboration and the desire to do good. Her interest in user behaviour, data analysis and worthy causes has placed her as a student consultant at Queen Mary University, a Trustee at the Museum of the Home, and a Director on the board of social enterprise, Collaborative Future.

  • Lucy Pickering
    UX & Content Strategist

    Lucy has wide-ranging digital experience, having worked with charities and local government, as well as in the arts and travel sectors. She joined the team after managing the website UX for the UK’s fastest-growing software company. Lucy was part of the team that led an award-winning digital acceleration project at Nottinghamshire County Council. She is committed to crafting user-focused experiences, backed by evidence and aligned to organisational goals.

  • Adell Bandambira
    Product Manager

    Before joining William Joseph, Adell worked with young people at a national citizenship service and as a support worker at Framework. Here she helped young people to discover their passions and achieve their goals. Adell also made an impact at Collaborative Future by overseeing content creation for different brands and acquiring new clients for the organisation.

  • Daniel Cullinan
    Senior Designer

    Dan’s work is driven by typography, and an eye for structure and layout. He has worked on design and branding projects for clients including The Photographers’ Gallery, Battersea Dogs & Cats Home, University of Oxford, Brighton University and Banque de Luxembourg.

  • Ed Risbey
    Creative Strategist

    Ed links up the strategy and design in our brand and digital projects. His 15 years experience as a designer has led to a deep understanding of what makes a brand successful for audiences and organisations alike. He has worked with clients including Cancer Research UK, National Trust, NSPCC, Trees for Cities and WWF and his work has been recognised by D&AD, DBA and the RCA’s Inclusive Design Centre.

  • Benjamin Strachan

    Benjamin believes in questioning convention and strives to design with both reasoning and feeling. He has experience working with a broad variety of clients over digital and print. A highlight includes working on a project aimed at education and improvement of waste management in India. He loves working with type and the challenge of creating a design that communicates its message effectively.

  • Stéphane Harrison
    Creative Director

    Stéphane co-founded William Joseph in 2005 after a long stint at Imagination. He has guided brand and digital projects for clients such as University of Oxford, Cancer Research UK, Battersea Dogs & Cats Home and The Health Foundation. Stéphane believes that great design should be inclusive and has written about accessible branding.


  • Joe Davis
    Senior Developer

    Joe originally trained as a graphic designer. For over a decade he has been building apps, websites and prototypes for clients including ABRSM, KTN, Croydon Council, and Harvard University Press, often as lead developer. He has also taught programming to illustration students at Central Saint Martins. His design background, combined with long-term programming experience and an understanding of web technologies enable him to manage complex web projects and apps through every stage of the development process.

  • Lori Hosseinbucus

    Lori is passionate about creating websites that are accessible and easy to use. She started her career working in-house at a training provider, where she was responsible for building their first website. Lori then moved on to an agency where she designed and built websites, and began to specialise in front-end development. Lori also volunteers as an instructor on coding courses for beginners to help under-represented people get involved in tech.

  • Mani Bae

    Mani has over 10 years of graphic design experience, working with a range of clients including Samsung and Sony. He switched to web development a few years back, and is now fully committed producing digital products with elaborate visual components. He enjoys applying his graphic design expertise to enhancing user experience.

  • Jonny Kates
    Technical Lead

    Prior to joining William Joseph, Jonny helped build one of the UK’s largest charity website and fundraising platforms; developing a design framework to build hundreds of websites quickly at scale. Jonny is a diverse developer with over 10 years experience who enjoys getting stuck into the detail of complex challenges. He’s passionate about creating impact through technology, building an accessible web for everyone, and user centred design.

  • Ewan Main
    Product Manager

    Ewan was originally a youth worker - he developed and ran online support services for young and adult carers at Carers Trust, and then oversaw several workplace mental health websites at Mind, the UK’s biggest mental health charity. He’s interested in anything that lowers barriers to participation in society and services - and, in particular, in looking at culture, power dynamics and whose narratives are being focused on or overlooked

  • Chris Hammond
    Managing Director

    Chris has worked in the advertising and design industry for over 25 years. He started his career at Saatchi & Saatchi moving to multi-discipline agency Imagination. He has worked on branding and digital projects for clients such as University of Oxford, Battersea Dogs & Cats Home, Cancer Research UK and Sainsbury’s Trust as well as our own digital products. Chris heads up the account side of the company and is a founding partner of William Joseph.



  • Nikki Gatenby
    Non-Executive Director

    Having led successful agencies in London, Paris and Brighton, with a track record of supercharging growth, Nikki published ‘Superengaged – how to transform business performance by putting people and purpose first’ in 2018. Nikki is now working with William Joseph as she’s passionate about making good agencies great.


  • Mel Ezechukwu
    Digital Strategist

    Mel is a strategist whose 15-year-long career spans charity, non-profit, commercial and agency sectors. Her strong background leading on large-scale digital projects and developing products and services, has equipped her with a range of experience in many areas, including customer experience, digital marketing, website development, user journey mapping and content strategy. She is passionate about helping organisations to focus on what matters to their users, and designing experiences that are intuitive and accessible.

  • Adam Hoyle
    Lead Technologist

    Adam has 20 years’ experience producing innovative and award winning digital propositions. He has a long history of successfully fusing design and cutting-edge technology into audience centred experiences, winning a stack of awards, including BAFTA and D&AD, along the way. He has produced and consulted on mobile and tablet apps for a range of clients, including NET-A-PORTER, Mulberry, Debenhams, Harrods & Blackwell’s Bookshops.

  • Lucy Greeves
    Content Strategist

    Lucy has been helping companies to communicate with a wide range of audiences for more than 20 years; during that time, her writing has appeared in print, on screen and online in the name of clients including Orange, BBC Online, Virgin Mobile and Barclays Bank. Before becoming a full time writer, Lucy spent seven years with brand experience specialists Imagination.

  • Justin Hopper

    Justin Hopper has 20 years’ experience as a journalist, editor and copywriter. Since moving to the UK in 2012, Hopper, a dual US/UK citizen, has applied his editorial eye and feature-writer’s prose style to topics ranging from self-driving cars, to cancer research, to high street regeneration. He specialises in helping both companies and not-for-profit organisations make their complex stories accessible and relevant to the general reader.

We work with some amazing organisations

  • A2 Dominion
  • ActionAid
  • Ada Lovelace Institute
  • Alzheimer’s Research UK
  • Annely Juda Fine Art
  • Ashden
  • Ashmolean Museum
  • Autistica
  • ADB Institute
  • Barnes & Co.
  • Battersea Dogs & Cats Home
  • Bloomsbury
  • Blue Cross
  • Bobby Moore Fund
  • Breast Cancer Care
  • The Bridge Consultancy
  • Bridge House Estates
  • British Society for Rheumatology
  • Buddy Films
  • Cancer Research UK
  • Centre for Progressive Policy
  • Chartered Institute of Fundraising
  • Christians Against Poverty
  • Citrix
  • City Bridge Trust
  • Concise
  • Daniel Crouch Rare Books
  • DCD Media
  • DCMS
  • Diabetes UK
  • Disney
  • DivestInvest
  • Drinkaware
  • City of Edinburgh Council
  • EMC
  • The Ethical Trade Initiative
  • Futureheads
  • Great Ormond Street Hospital Children’s Charity
  • The Health Foundation
  • Help Musicians
  • Home House
  • HSBC
  • King’s College London
  • Lawn Tennis Association
  • Locality
  • London’s Air Ambulance
  • Lowell Libson & Jonny Yarker Ltd
  • Masterpiece London
  • Media Trust
  • Mental Health Foundation
  • Moorfields Eye Charity
  • Mullany Fine Art
  • NHS
  • Nokia
  • One World Action
  • Outsourced Events
  • Parentkind
  • Porchlight
  • Penguin Books
  • Q community
  • RDF Television
  • The Royal Marsden Cancer Charity
  • The Royal Society of Arts
  • Saracen Films
  • Sense
  • Social Finance
  • Sparks
  • SPL Rare Books
  • Student Minds
  • Synchtank
  • Telstra
  • Thrive
  • Trees for Cities
  • UK Council for Graduate Education
  • University of Brighton
  • University of Exeter
  • University of Oxford
  • University of Sussex
  • Variety
  • VoiceAbility
  • Westminster City Council
  • Wilder Films