Our values

Team

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  Ellie McCarthy
  Product Management & Client Relationships Lead

  Ellie has worked across the third sector, leading digital transformation and digital products at some of the most respected charities in the UK, including Cancer Research UK, Kids and the Royal Institute of British Architects. Ellie has a valuable mix of knowledge: from best-in-class digital techniques to the delivery of large scale change programmes which help organisations realise their potential digitally.

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  Yasmin Georgiou
  Strategy Lead

  Yasmin’s experience spans charities, NHS and social enterprise. She has led ambitious digital engagement programmes and is passionate about bringing people together on strategy development and delivery. She was Head of Digital Engagement at GOSH and has also worked at Action for Children, Youth Sport Trust, Cafedirect and Islamic Relief Worldwide. Yasmin is one of the founders and hosts of Charity Book Club.
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  James Gadsby Peet
  Director of Digital & Strategy

  James leads digital and strategic thinking at William Joseph, helping charities, universities and public institutions design more accessible, equitable, and impactful services. He combines deep experience in user-centred design with a passion for practical change, making sure the work we do genuinely improves lives, especially for people often left out of the conversation.

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  Nicola O’Connor
  UX & Content Strategy Manager

  During her time as Content Strategy Lead at Cancer Research UK, Nic made the case for and drove the Masthead Information Architecture (MIA) project. This formed the very basis of CRUK’s digital transformation. It was the project which led CRUK to adopt a hub and spoke model in order to drive digital maturity through the whole charity. More recently she’s honed her content strategy practice at Autistica across their website, research network and mobile app. She’s adept at working with senior stakeholders to generate buy-in and excitement.

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  Alice Richmond
  Delivery Lead

  Alice has over 10 years experience as an agile leader, working with both private and public sector organisations. With prior experience as a developer she blends both the technical and experience worlds. Alice graduated with a degree in neuroscience and has a special interest in user experience and research encouraging organisations to take a human centric, accessible approach to software development. She has led projects for Kew, The Cabinet Office, Wellcome Collection and GDS.

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  Rania Nur
  Product Manager

  Rania is driven by curiosity, collaboration and the desire to do good. Her interest in user behaviour, data analysis and worthy causes has placed her as a student consultant at Queen Mary University, a Trustee at the Museum of the Home, and a Director on the board of social enterprise, Collaborative Future.

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  Lucy Pickering
  UX & Content Strategist

  Lucy has wide-ranging digital experience, having worked with charities and local government, as well as in the arts and travel sectors. She joined the team after managing the website UX for the UK’s fastest-growing software company. Lucy was part of the team that led an award-winning digital acceleration project at Nottinghamshire County Council. She is committed to crafting user-focused experiences, backed by evidence and aligned to organisational goals.
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  Daniel Cullinan
  Senior Designer

  With a background in information design and branding, Dan now applies the same rigorous principles of typography, structure and layout to digital work. He is passionate about inclusive design and web accessibility, with a keen interest in type design and its impact on how people read.

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  Jonny Kates
  Technical Lead

  Prior to joining William Joseph, Jonny helped build one of the UK’s largest charity website and fundraising platforms; developing a design framework to build hundreds of websites quickly at scale. Jonny is a diverse developer with 10 years experience who enjoys getting stuck into the detail of complex challenges. He’s passionate about creating impact through technology, building an accessible web for everyone, and user centred design.

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  Ed Risbey
  Creative Strategist

  Ed links up the strategy and design in our brand and digital projects. His 15 years experience as a designer has led to a deep understanding of what makes a brand successful for audiences and organisations alike. He has worked with clients including Cancer Research UK, National Trust, NSPCC, Trees for Cities and WWF and his work has been recognised by D&AD, DBA and the RCA’s Inclusive Design Centre.

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  Benjamin Strachan
  Senior Designer

  Benjamin believes in questioning convention and strives to design with both reasoning and feeling. He has over ten years of experience working with a broad variety of clients over digital and print. A highlight includes working on a project aimed at education and improvement of waste management in India. He loves working with type and the challenge of creating a design that communicates its message effectively.

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  Stéphane Harrison
  Creative Director & Co-Founder

  Stéphane co-founded William Joseph in 2005 after a long stint at Imagination. He has guided brand and digital projects for clients such as University of Oxford, Cancer Research UK, Battersea Dogs & Cats Home and The Health Foundation. Stéphane believes that great design should be inclusive and has written about accessible branding.

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  Joe Davis
  Senior Developer

  Joe originally trained as a graphic designer. For over a decade he has been building apps, websites and prototypes for clients including ABRSM, KTN, Croydon Council, and Harvard University Press, often as lead developer. He has also taught programming to illustration students at Central Saint Martins. His design background, combined with long-term programming experience and an understanding of web technologies enable him to manage complex web projects and apps through every stage of the development process.
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  Lori Hosseinbucus
  Developer

  Lori is passionate about creating websites that are accessible and easy to use. She started her career working in-house at a training provider, where she was responsible for building their first website. Lori then moved on to an agency where she designed and built websites, and began to specialise in front-end development. Lori also volunteers as an instructor on coding courses for beginners to help under-represented people get involved in tech.

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  Mani Bae
  Developer

  Mani has over 10 years of graphic design experience, working with a range of clients including Samsung and Sony. He switched to web development a few years back, and is now fully committed producing digital products with elaborate visual components. He enjoys applying his graphic design expertise to enhancing user experience.
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  Ewan Main
  Product Management Lead

  Ewan was originally a youth worker - he developed and ran online support services for young and adult carers at Carers Trust, and then oversaw several workplace mental health websites at Mind, the UK’s biggest mental health charity. He’s interested in anything that lowers barriers to participation in society and services, and in particular, in looking at culture, power dynamics and whose narratives are being focused on or overlooked.

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  Pri Burfield-Mills
  Backend Developer

  Pri is a highly experienced web developer with over eight years of expertise in transforming designs into functional, user-friendly digital products. Having worked across both small and large digital agencies, Pri brings a flexible and problem-solving mindset to every project. Passionate about creating seamless online experiences, Pri ensures that every website is both visually engaging and technically robust.
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  Chris Hammond
  Managing Director & Co-Founder

  Chris has worked in the advertising and design industry for over 30 years. He started his career at Saatchi & Saatchi moving to multi-discipline agency Imagination. He has worked on branding and digital projects for clients such as University of Oxford, Battersea Dogs & Cats Home, Cancer Research UK and Sainsbury’s Trust as well as our own digital products. Chris heads up the account side of the company and is a founding partner of William Joseph.

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  Nikki Gatenby
  Non-Executive Director

  Having led successful agencies in London, Paris and Brighton, with a track record of supercharging growth, Nikki published ‘Superengaged – how to transform business performance by putting people and purpose first’ in 2018. Nikki is now working with William Joseph as she’s passionate about making good agencies great.

Associates

• Mel Ezechukwu
  Digital Strategist

  Mel is a strategist whose 15 year-long career spans charity, non-profit, commercial and agency sectors. Her strong background leading on large-scale digital projects and developing products and services, has equipped her with a range of experience in many areas, including customer experience, digital marketing, website development, user journey mapping and content strategy. She is passionate about helping organisations to focus on what matters to their users, and designing experiences that are intuitive and accessible.

• Justin Hopper
  Copywriter

  Justin Hopper has 20 years’ experience as a journalist, editor and copywriter. Since moving to the UK in 2012, Hopper, a dual US/UK citizen, has applied his editorial eye and feature-writer’s prose style to topics ranging from self-driving cars, to cancer research, to high street regeneration. He specialises in helping both companies and not-for-profit organisations make their complex stories accessible and relevant to the general reader.

• Carmen Barlow
  Digital Mobilisation & Transformation Strategy Consultant

  Carmen is a transformation strategist who helps modernise causes to become more resilient, through holistic organisational change. She has worked with charities including Plan International UK, Refuge, Marie Curie and Amnesty International UK to set strategic goals, develop organisational roadmaps and measurement frameworks, and build effective teams. Combining design thinking and agile methodologies, Carmen brings clarity to complex challenges across people, processes and tools. Her data-led, user-centred approach has a proven track record of delivering meaningful social impact—driving attitudinal change, increasing fundraising success and influencing policy.

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• Gareth Ellis-Thomas
  Transformation Consultant

  Gareth is a digital transformation consultant, working with charities, nonprofits and local authorities to help them keep pace with the expectations of those who need and support them. His work is about designing ways for people, technology and organisations to have a greater impact in society. For over a decade, he led digital and transformation at leading health charity Prostate Cancer UK as Director of Transformation & Technology and Head of Digital before that. During that time he led the strategies, people and projects that changed the way digital technologies and ways of working delivered more impact for service users, mobilised a nation behind a cause, raised more income and created more efficiency for the charity.

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