We are a B Corp
Certified B Corporations are a new kind of business that balances purpose and profit. They are legally required to consider the impact of their decisions on their workers, customers, suppliers, community, and the environment. We are part of a community that is driving a global movement of people using business as a force for good.
There are less than 500 B Corps in the UK and only 3,500 companies that have met the standard globally – from 100,000 applications.
Think first, then make it happen
We are always asking questions, testing assumptions and trying new approaches. That way, everything we make is hard-working and fit for purpose.
Good ideas for good causes
We love to create things that have a positive impact on society. We call it solving a problem with a purpose.
Listen and collaborate
We want to work in partnership with you. From the outset, we hold workshops and carry out user research to fully understand your world before suggesting answers.
Our content is now beautifully presented, easy to understand and offers an intuitive user journey to donate or find out more. Despite a tight deadline the team delivered exactly what we hoped for and made the entire experience a pleasure to be involved in.
Join us for all, or part of the journey…
Research and analysis
Our collaborative approach – starting projects with workshops, interviews and research – uncovers insights into what makes you and your audience tick.
- User research
- User testing
- Focus groups
- Analytics reviews
- Content audits
- Digital-marketing reviews
Strategy and positioning
Working with key stakeholders, we help differentiate yourself from your competitors and engage your key audiences.
- Digital strategy
- Digital-transformation programmes
- Brand positioning
- Campaign strategy
- Digital-marketing strategy
- Content strategy
- User-experience journeys
Brand, digital, campaigns and print
We design across all channels, developing great ideas that resonate with your audience no matter where they are.
- Visual brand-identity
- Website design and development
- Campaign design and production
- Marketing/fundraising design and print
- Content and copy
- Video and animation production
- App design and development
- Social Media assets
- Display advertising assets
- Email design and production
Owner and Managing Director
Chris has worked in the advertising and design industry for over 25 years. He started his career at Saatchi & Saatchi moving to multi-discipline agency Imagination. He has worked on branding and digital projects for clients such as University of Oxford, Battersea Dogs & Cats Home, Cancer Research UK and Sainsbury’s Trust as well as our own digital products. Chris heads up the account side of the company and is a founding partner of William Joseph.
Owner and Creative Director
Stéphane started his career at Wilson Harvey before moving to Imagination where he worked with Chris for five years prior to establishing William Joseph. He has guided design and digital projects for clients such as University of Oxford, Cancer Research UK, Virgin Media, Media Trust, Battersea Dogs & Cats Home and Drinkaware. Stéphane heads up the creative team and is a founding partner of William Joseph.
James Gadsby Peet
Owner and Director of Digital & Strategy
Before joining William Joseph, James led the digital team at Cancer Research UK, the UK’s largest charity. There and in his previous roles at Battersea Dogs & Cats Home and Variety he was responsible for the development of digital products that met user needs and drove business value, through his experience across Digital Marketing, UX, Analytics, SEO, Content Strategy, Development and Solutions Architecture.
Senior Product Manager
Ellie has worked across the third sector, leading digital transformation and digital products at some of the most respected charities in the UK, including Cancer Research UK, Kids and the Royal Institute of British Architects. Ellie has a valuable mix of knowledge: from best-in-class digital techniques to the delivery of large scale change programmes which help organisations realise their potential digitally.
Senior Product Manager
Laura’s background is in the third sector, working for various charities including British Red Cross, Mencap and International Animal Rescue. Her roles here focused on digital marketing and fundraising. Laura then moved agency side to help charities and NGOs plan and implement their digital ambitions.
UX & Content Strategy Manager
During her time as Content Strategy Lead at Cancer Research UK, Nic made the case for and drove the Masthead Information Architecture (MIA) project. This formed the very basis of CRUK’s digital transformation. It was the project which led CRUK to adopt a hub and spoke model in order to drive digital maturity through the whole charity. More recently she’s honed her content strategy practice at Autistica across their website, research network and mobile app. She’s adept at working with senior stakeholders to generate buy-in and excitement.
Rania is driven by curiosity, collaboration and the desire to do good. Her interest in user behaviour, data analysis and worthy causes has placed her as a student consultant at Queen Mary University, a Trustee at the Museum of the Home, and a Director on the board of social enterprise, Collaborative Future.
Dan’s work is driven by typography, and an eye for structure and layout. He has worked on design and branding projects for clients including The Photographers’ Gallery, Battersea Dogs & Cats Home, University of Oxford, Brighton University and Banque de Luxembourg.
Senior Brand Designer
Ed has a very ideas-driven approach to his work which has been recognised by D&AD, DBA and the RCA’s Inclusive Design Centre. He has worked with clients including National Trust, WWF, Young Minds and The Canal & River Trust. Ed has also been responsible for digital work that spans multiple markets including Europe, South America and the Baltics.
Benjamin believes in questioning convention and strives to design with both reasoning and feeling. He has over ten years of experience working with a broad variety of clients over digital and print. A highlight includes working on a project aimed at education and improvement of waste management in India. He loves working with type and the challenge of creating a design that communicates its message effectively.
Joe originally trained as a graphic designer. For over a decade he has been building apps, websites and prototypes for clients including ABRSM, KTN, Croydon Council, and Harvard University Press, often as lead developer. He has also taught programming to illustration students at Central Saint Martins. His design background, combined with long-term programming experience and an understanding of web technologies enable him to manage complex web projects and apps through every stage of the development process.
Mani has over 10 years of graphic design experience, working with a range of clients including Samsung and Sony. He switched to web development a few years back, and is now fully committed producing digital products with elaborate visual components. He enjoys applying his graphic design expertise to enhancing user experience.
Prior to joining William Joseph, Jonny helped build one of the UK’s largest charity website and fundraising platforms; developing a design framework to build hundreds of websites quickly at scale. Jonny is a diverse developer with 10 years experience who enjoys getting stuck into the detail of complex challenges. He’s passionate about creating impact through technology, building an accessible web for everyone, and user centred design.
Adam has 20 years experience producing innovative and award winning digital propositions. He has a long history of successfully fusing design and cutting-edge technology into audience centred experiences, winning a stack of awards, including BAFTA and D&AD, along the way. He has produced and consulted on mobile and tablet apps for a range of clients, including NET-A-PORTER, Mulberry, Debenhams, Harrods & Blackwell’s Bookshops.
Lucy has been helping companies to communicate with a wide range of audiences for more than 20 years; during that time, her writing has appeared in print, on screen and online in the name of clients including Orange, BBC Online, Virgin Mobile and Barclays Bank. Before becoming a full time writer, Lucy spent seven years with brand experience specialists Imagination.
Justin Hopper has 20 years’ experience as a journalist, editor and copywriter. Since moving to the UK in 2012, Hopper, a dual US/UK citizen, has applied his editorial eye and feature-writer’s prose style to topics ranging from self-driving cars, to cancer research, to high street regeneration. He specialises in helping both companies and not-for-profit organisations make their complex stories accessible and relevant to the general reader.
We work with some amazing organisations
- A2 Dominion
- Ada Lovelace Institute
- Annely Juda Fine Art
- Ashmolean Museum
- ADB Institute
- Barnes & Co.
- Battersea Dogs & Cats Home
- Blue Cross
- Bobby Moore Fund
- Breast Cancer Care
- The Bridge Consultancy
- British Society for Rheumatology
- Buddy Films
- Cancer Research UK
- Centre for Progressive Policy
- Chartered Institute of Fundraising
- Daniel Crouch Rare Books
- DCD Media
- Diabetes UK
- City of Edinburgh Council
- The Ethical Trade Initiative
- Great Ormond Street Hospital Children’s Charity
- Home House
- King’s College London
- Lawn Tennis Association
- London’s Air Ambulance
- Lowell Libson & Jonny Yarker Ltd
- Masterpiece London
- Media Trust
- Mental Health Foundation
- Moorfields Eye Charity
- Mullany Fine Art
- One World Action
- Outsourced Events
- Penguin Books
- RDF Television
- The Royal Marsden Cancer Charity
- The Royal Society of Arts
- Saracen Films
- SPL Rare Books
- Student Minds
- Trees for Cities
- University of Brighton
- University of Exeter
- University of Oxford
- University of Sussex
- Westminster City Council
- Wilder Films