By focusing on the families that Sparks helps, we helped inspire support.

What we did

  • Website design
  • Website development

Sparks has a long history of providing life-saving research for rare childhood diseases. Since 1991 they have funded over £30m of research into over 80 childhood conditions.

Sparks joined Great Ormond Street Hospital Children’s Charity in January 2017. The partnership aims to increase funding for life-changing child health research.

Their ‘No Time to Lose’ launch campaign aims to raise £10m over the next four years, to help find the treatments children with a rare condition urgently need.

The challenge was to create a nimble, digitally-led campaign for a small charity, while still giving a large established charity what it needed to feel confident in the approach.

Our leading principle across the work was to ‘think like a small charity would’. This meant creating a more minimal approach to fundraising and data collection by using third party services wherever possible. This allowed us to focus on telling the stories of the families affected by Spark’s work.


More than 50% of visitors to the website viewed a case study


There has been a 300% year-on-year growth in traffic to the website

1 in 2

Half of the people coming to the website were new visitors

Having worked with many charities previously, William Joseph had a clear understanding of how we work and they were responsive and flexible to our needs.


The site combines individual design elements that work together to support the new look and feel. This allows the Sparks team to build templates which are consistent but flexible enough to tell the stories of the families they help.

Without a significant budget for user testing, time was focused on where we could create the most impact. This meant researching how different people would explore content on the site, building a user-centric navigation and information architecture.

The new website,

As well as a design that met the project’s objectives, the content management system was intuitive, allowing for both consistency and creativity that really engaged people.


Rather than build a full donation platform we decided to integrate with JustGiving’s out-of-the-box solution. This meant that data could be collected using existing processes while still giving a well established, high quality experience for supporters.

An enthusiastic and productive kick-off session with key stakeholders helped pave the way for a clear project plan that was maintained, managed and delivered on time. Designs were iteratively developed with stakeholders and William Joseph were always on-hand to advise and consult.