Cookies on this website

We’ve put some small files called cookies on your device to make our site work.

We’d also like to use analytics cookies. These send information about how our site is used to a service called Google Analytics. We use this information to improve our site.

Let us know if this is OK. We’ll use a cookie to save your choice. You can read more about our cookies before you choose.

William Joseph
  • About
  • Work
  • Contact
  • Our impact
  • Blog

Blogs by author

Ewan Main

Ewan is a Product Management Lead at William Joseph, thinking about tech and ethics

See all our blogs

24 July 2025

Beyond measurement, towards real understanding

Why you should think more deeply than just chasing and counting page views – and some ideas for how to do it

Stay in the loop

Subscribe to our LinkedIn newsletter where every Friday we round up what our team has been sharing from the worlds of brand, digital and beyond (often pet photos!)

Subscribe on LinkedIn

email hidden; JavaScript is required

+44 (0)20 7637 5077

William Joseph Ltd
20–22 Wenlock Road
London N1 7GU

Map

Registered in England No. 05613835
Certified B Corporation
Privacy notice
Cookies policy