Our impact 2025

As a certified B Corp, we are legally bound to consider people, planet and profit when making decisions

This report is a detailed look into the impact that our decisions are having on the world around us.

We use the UN’s Sustainable Development Goals (SDGs) as a framework to categorise and measure our impact.

Highlights of the full report include how we are reducing the carbon impact of the sites we build, how client satisfaction is holding up as we grow, and where we have seen small dips that we need to fix. It also reflects a year shaped by the loss of our co founder, Stéph, and how we plan to carry his approach forward.

If you’d like to find out more about a potential partnership, please get in touch at info@williamjoseph.co.uk

William Joseph’s overall B Impact Score of 102.9 against the median of 50.9 for ordinary businesses and increase on our previous score of 98.9

To certify as a B Corp, a company must achieve a minimum of verified score of 80 points on the B Impact Assessment. We achieved 102.9 in our recent recertification.

Our B Corp directory page and detailed score

Reporting impact against the UN SDGs

By choosing the UN’s Sustainable Development Goals (SDGs) as our reporting framework, we can directly link our work at William Joseph and for our clients, to a larger programme of socially positive works. While not perfect, the SDGs cover a wide range of positive initiatives that we can genuinely contribute towards.

We have mapped our own activities and the work we deliver to clients against the 17 goals. This gives us a heatmap of where we need to focus our efforts over the coming year, to better improve the world for all our communities.

We’ll be looking across both the clients we partner with and the way that we operate William Joseph to better impact the goals we are currently underperforming against.

Need to do more to tackle in 2026

06 clean water and sanitation

Goal 6

Clean water and sanitation
07 affordable and clean energy

Goal 7

Affordable and clean energy
09 industry innovation and infra

Goal 9

Industry, innovation and infrastructure
14 life below water

Goal 14

Life below water
15 life on land

Goal 15

Life on land

Doing well on impacting in 2025

01 no poverty

Goal 1

No poverty
02 zero hunger

Goal 2

Zero hunger
03 good health and wellbeing

Goal 3

Good health and well-being
04 quality education

Goal 4

Quality education
05 gender equality

Goal 5

Gender equality
08 decent work and economic growth

Goal 8

Decent work and economic growth
10 reduced inequalities

Goal 10

Reduced inequality
11 sustainable cities and communities

Goal 11

Sustainable Cities & Communities
12 resposible consumption and production

Goal 12

Responsible Consumption and Production
13 climate action

Goal 13

Climate Action
16 peace justice and strong institutions

Goal 16

Peace, justice and strong institutions

Impact reporting against the UN SDGs

Our clients’ impact
City Bridge Foundation Funding
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Life below water
Life below water
Life on land
Life on land
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
John Lyons Charity
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Partnerships for the goals
Partnerships for the goals
Glean website
Quality education
Quality education
Nuffield Foundation website
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
Learning from Big Local
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Life below water
Life below water
Life on land
Life on land
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
LEF website & brand
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Responsible consumption and production
Responsible consumption and production
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
BookTrust website
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Genio website
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Access to Justice website & brand
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Responsible consumption and production
Responsible consumption and production
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
NCVO Power of Small prototyping
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Life below water
Life below water
Life on land
Life on land
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
Guys & St Thomas' Foundation digital strategy
Good health and well-being
Good health and well-being
Gender equality
Gender equality
Reduced inequalities
Reduced inequalities
Our impact
Monitor customer satisfaction and share
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Responsible consumption and production
Responsible consumption and production
Partnerships for the goals
Partnerships for the goals
Lunch and learn topics
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
A human-centred approach to AI
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Strengthening our design strategy
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Clean water and sanitation
Clean water and sanitation
Affordable and clean energy
Affordable and clean energy
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Life below water
Life below water
Life on land
Life on land
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
Making our expertise more accessible
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Agencies for Good: A new chapter
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Content that makes a difference
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Reducing our clients' digital carbon footprint
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Fair pitching and procurement
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Impact reporting against the UN SDGs
No poverty Zero hunger Good health and well-being Quality education Gender equality Clean water and sanitation Affordable and clean energy Decent work and economic growth Industry, innovation and infrastructure Reduced inequalities Sustainable cities and communities Responsible consumption and production Climate action Life below water Life on land Peace, justice and strong institutions Partnerships for the goals
Our clients’ impact
City Bridge Foundation Funding
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
John Lyons Charity
No poverty
Zero hunger
Good health and well-being
Quality education
Reduced inequalities
Sustainable cities and communities
Partnerships for the goals
Glean website
Quality education
Nuffield Foundation website
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Peace, justice and strong institutions
Partnerships for the goals
Learning from Big Local
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
LEF website & brand
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Responsible consumption and production
Peace, justice and strong institutions
Partnerships for the goals
BookTrust website
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Genio website
Good health and well-being
Quality education
Gender equality
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Access to Justice website & brand
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Responsible consumption and production
Peace, justice and strong institutions
Partnerships for the goals
NCVO Power of Small prototyping
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
Guys & St Thomas' Foundation digital strategy
Good health and well-being
Gender equality
Reduced inequalities
Our impact
Monitor customer satisfaction and share
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Responsible consumption and production
Partnerships for the goals
Lunch and learn topics
Gender equality
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Peace, justice and strong institutions
Partnerships for the goals
A human-centred approach to AI
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Strengthening our design strategy
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Clean water and sanitation
Affordable and clean energy
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Life below water
Life on land
Peace, justice and strong institutions
Partnerships for the goals
Making our expertise more accessible
Decent work and economic growth
Reduced inequalities
Agencies for Good: A new chapter
Decent work and economic growth
Reduced inequalities
Content that makes a difference
Decent work and economic growth
Reduced inequalities
Reducing our clients' digital carbon footprint
Responsible consumption and production
Climate action
Fair pitching and procurement
Decent work and economic growth
Reduced inequalities
Scale of impact: Low
High

Our impact

Our clients’ impact