12 August 2025
Eight practical tips to design online donation journeys that actually convert
Drawing on extensive user testing, these actions will help charities build trust and maximise conversions in online fundraising
Blogs by author
Lucy Pickering
Lucy is a user experience and content strategist at William Joseph
22 July 2025
Opportunities and ideas from the CharityComms Charity Content Conference
Strategic content that works harder: doing less but doing it better
16 June 2025
Designing connected content
How we’ve used content modelling and structured content for digital products
7 June 2024
Strengthening our trauma-informed research approach
A summary of our latest approach for before, during, and after research sessions. There are no examples of trauma mentioned.
21 November 2023
Reflections on the Magnify 2023 conference
What we learned, reflections and things we’d like to dig into further