How to broaden the appeal of electric vehicle ownership
Our research shows how organisations must identify and overcome barriers to diversify electric vehicle ownership
Our research indicates that current electric vehicle (EV) owners tend to represent the ‘innovator’ and ‘early adopter’ categories of the technology adoption curve. The conditions necessary for EV adoption to go beyond these groups are not currently in place; drivers who represent the ‘early majority’ group lack the knowledge, information and confidence they need to be convinced that EVs are a good option.
54%
Just over half of survey respondents said they are unlikely to own an EV by 2030
A lot of what we’re doing is trying to make technical topics easy to understand. Some of these devices are inherently complex, but that doesn’t mean the information communicated should be too.
Tom Callow, The EV Expert & Head of Corporate Communication, MyEnergi
Fill in the form to be taken to the digital white paper and have a copy emailed to you. FYI, you won’t get a PDF as they’re bad for the environment and difficult for lots of people to use. You’ll be sent a normal link instead.