Working with secondary school children to help all of them see digital as a career choice

Impact measured against UN Sustainable Development Goals

04 quality education S 08 decent work and economic growth S 09 industry innovation and infra S
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BIMA is a community of practice for agencies of our type. They run networking events, skill shares and training to build the capabilities of our organisations.

A flagship programme each year is their BIMA Digital Day, where they ask people who work at agencies to go into a secondary school and run a workshop for a day. The challenge is set and the idea is to inspire young people to explore a career in the digital or design industries.

We loved developing ideas, pitching and learning about Digital Skills and Careers. Thank you William Joseph for working with Deptford Green Students

Celine Nembhard, Careers Coordinator at Deptford Green School


This year over 150 schools took part with 10,000 pupils working on a real brief set by the Royal Mail & Primark. We supported the Deptford Green School in South East London to meet this brief, with our industry perspective working alongside their teachers’ point of view and some of the BIMA team.

The day was a real success with three groups of 15- to 16-year-olds all presenting back a pitch to us about the idea they had developed.

This year the briefs were set by both Primark and Royal Mail. The tasks were to look at ways of modernising the postal service or improve the retailer’s sustainability and customer experience through digital.

The winning group gave a great pitch for what a Royal Mail of the future could look like - including Royal Mail branded drones!

What’s next?

We want to find more opportunities to engage with local education to improve access to our industry. In particular we will be looking to promote digital as a career to those that would not normally consider it an accessible profession.