Reducing redundant digital content is vital for minimising the environmental impact of the internet
The internet’s carbon footprint is significant, with data storage and transmission contributing to energy consumption. Some studies place it at a similar impact as the airline industry in the coming years.
By streamlining and removing unnecessary digital content, we have been reducing the energy demand of data centres and networks by our clients, thereby lowering greenhouse gas emissions.
This approach aligns with broader sustainability goals and demonstrates a commitment to environmentally responsible digital practices.
We have not been able to make the same progress in analysing and benchmarking the reduction in technical loads that also reduce this environmental impact of our work. This will be our focus for the coming year.