When we originally certified, our overall B Impact Score 98.9 - the threshold for certification being 80 and the average for a business around 50. In our recent recertification we achieved a score of 102.9

Overall B Impact Score 98.9 -> 102.9

• Governance 16.9 ->20.9

• Workers 24.8 -> 24.0

• Community 14.4 -> 17.6

• Environment 10.6 -> 9.8

• Customers 32.0 -> 30.5

Governance

As we have grown we have increasingly realised the importance of a set of processes that ensure all members of the team are treated equitably. It’s so easy to slip into a situation where those that have been a part of the team for a long time have different knowledge, standing and rewards to those that have joined more recently.

We have grown the team by over 30% in the last three years so these challenges have become a real focus for the leadership team.

The specific steps that we are looking to improve in this area include:

• Writing a formal mission statement

• Implementing Sociocracy circles

Workers

We are trying to build a team that genuinely trusts one another and has a culture of psychological safety. This is not just an ethical choice - we also know it means better work is delivered for our community, customers and stakeholders.

If people know they can make suggestions knowing they’ll be respected - even when people disagree with them, then better conversations happen all round.

We have always had this goal, but as we have grown the team and our customer base, we need to take different approaches to ensure it is achieved.

The specific steps that we are looking to improve in this area include:

• Developing a proposal for a William Joseph professional development framework

• Contractor Onboarding & Handbook process

• Template for 360 feedback review that includes questions on environmental and social impact

• Writing a non discrimination statement and anti racism statement

• Spill & bereavement therapy

Community

We have always seen the community of agencies, charities and people as a significant driver of our success as a business. We spend time building relationships with a wide range of groups that we think improve the access to our industry and want to do more in this area.

The specific steps that we are looking to improve in this area include:

• Lunch & learn topics & schedule on topics related to diversity, equity, and inclusion

Environment

As a relatively small team, working in a professional service industry the opportunity for us to improve our own environmental impact is relatively limited. We have got better at understanding our carbon footprint and the changes we can make since becoming a remote team to further reduce our emissions.

When in the office our emissions were around 30,000kg - whereas now, even with a significantly increased team size we are closer to 15,000kg - a significant reduction. However, where we want to do more is through our clients - to reduce the impact of the digital products that we build for them.

The specific steps that we are looking to improve in this area include:

• Work to help make Electric Vehicles more accessible and inclusive to drive adoption: https://www.williamjoseph.co.uk

• Environmental remote working policy

Customers

Our customers have always been the driving force behind our social impact. By only delivering accessible digital products for charities and universities we have been able to improve outcomes for a wide range of stakeholders and beneficiaries.

As we continue to grow the size of our team and projects, we want to continue to ensure this impact happens at an even greater scale.

The specific steps that we are looking to improve in this area include:

• Trauma Informed Research & Design - Provide specific training or support to organisations on how to best serve underserved populations

• Monitor customer satisfaction & set targets