Making our expertise more accessible
Rethinking our model
As part of our work, we talk to charity teams every week.
Impact measured against UN Sustainable Development Goals
We hear about their ambitions and the challenges they face. Often, those challenges are big and strategic – a perfect fit for the deep, collaborative projects we’re known for.
But just as often we hear about specific, frustrating problems that block progress: a homepage that’s trying to do too much, a funding application journey that feels clunky or a lack of confidence in whether a brand is working for everyone.
Our Intention
We reflected on this and realised our traditional project-only model was a barrier for many. It created a gap where organisations with a clear, specific problem couldn’t get the expert support they needed without committing to a large, long-term engagement. This wasn’t fully aligned with our mission to make high-quality strategic and digital support accessible to the sector.
Our goal was to find a new way to share our expertise by offering a more agile and focused way to help partners get “unstuck” and build momentum.
What we did
This year we developed and trialled a new model of support: a set of focused, diagnostic products.
Instead of scoping a full project this approach allows us to provide a concentrated burst of expert analysis on a single, defined problem. This could mean a specialist review of a homepage, a walkthrough of an applicant journey, or an audit of brand accessibility.
The outcome isn’t a long report but a short, practical list of quick wins and bigger opportunities that help teams to see their own work with fresh eyes and identify clear next steps.
What’s on offer right now
| Product | What it solves | Schedule | Cost |
|---|---|---|---|
| Homepage diagnosis and opportunity scan | Helps fix a homepage that is confusing users, trying to do too much, or causing people to bounce off. | 2 weeks | £1,250 |
| Applicant journey diagnosis and opportunity scan | Identifies what is unclear, inaccessible, or off-putting in a funding application process. | 2 weeks | £1,500 |
| Donation journey diagnosis and opportunity scan | Identifies what is unclear, inaccessible, or off-putting in a donation process. | 2 weeks | £1,500 |
| Naming support | Provides a focused process to generate and refine effective, clear, and accessible naming options for a new launch. | 3 weeks | £1,250 |
| Brand accessibility audit | Checks if brand assets (like fonts, colours, and layouts) are inclusive and causing problems for users. | 3 weeks | £1,500 |
| Content audit foundations | Helps teams prioritise what content to keep, improve, or remove when it has become hard to manage or out of date. | 3 weeks | £2,750 to £3,750 |
| Website content strategy foundations | Sorts out the foundations of a website’s content when it isn’t working, isn’t clear who it’s for, or different teams are doing their own thing. | 4 weeks | £7,000 to £10,375 |
| Content community of practice set-up and coaching | Helps create a joined-up, consistent, and efficient way of working for people making content across an organisation. | 6 weeks (set-up) | £7,500 |
The Impact and What’s Next
This new way of working allows us to support partners in a different way. It helps organisations make tangible progress between bigger projects, build confidence before a larger investment, or simply resolve a long-standing point of frustration.
We’re also transparent about the fact that this is only one part of the solution. We recognise that even at a lower price point, these services will still be out of reach for many smaller organisations. This is a challenge we continue to grapple with.
Because of this, we remain just as committed to sharing our expertise and resources freely. In addition to our free articles, events, and in-depth partnerships, we believe this new model is an important step in making our team’s expertise more accessible to the communities we exist to serve.