Twenty years of mission-led growth

For two decades, we’ve focused on using strategic design to solve complex problems for the social sector. Our longevity is not a story of survival, but a story of long-term commitment to our values.

When we became a certified B Corp, rather than a sudden shift, it was a formalisation of the purpose that has driven us since day one. The governance section of the B Corp assessment asks us to legally embed our mission into our company structure, ensuring that we consider people, planet, and profit in every decision.

Our two-decade trajectory

As we’ve grown from a small collective to a leading partner for major charities, our mission has been tested and refined. The B Corp framework ensures that our founding ethos remains the absolute core of our operation, regardless of growth or scale.

This year, our long-term view helped us to take on challenges that require more than a short-term fix – from introducing human-centred AI principles across our work to tackling the digital carbon footprint of our clients’ platforms. These are not merely initiatives; they are an extension of our two-decade-long promise to make the digital world more inclusive and effective for the organisations that need it most.

Our history provides the necessary accountability and proof that our mission is more than a marketing strapline – it’s the only way we know how to work.