We created a fundraising pack to support Stand Up To Cancer’s biggest ever TV fundraising initiative.
What we did
- Campaign development
- Content strategy
- Fundraising pack design
The tone of Stand Up To Cancer has always stood out from the rest of CRUK’s communications. The rebellious nature of the campaign has driven a generation of people to get involved with life saving research, who would otherwise never have contributed so much to saving lives.
CRUK approached us once the show had been filmed, to create a fundraising pack which would match the fun, anarchic humour of the show while driving individuals to raise vital funds for translational research.
The team have worked creatively and flexibly to very quickly deliver a fundraising pack which wonderfully balances the Stand Up To Cancer and Bake Off brands, whilst giving the fundraiser everything they need.
Bethany Palmer, Cancer Research UK
By looking after the content strategy, copy-writing and design we were able to support the team in striking the balance between enjoyment and promotion of the show, and giving groups of people the right materials to raise funds in their community.