King’s College London
Bold and memorable communications for one of the oldest universities in England
A distinctive range of communications, that each has their own voice while also supporting the core King’s brand.
What we did
- Staff Survey branding
- Insights report for The Policy Institute
- BPMAG report
- Quarterly newsletter
- #BetterKings campaign identity
- Money Mentors campaign identity
- Policy Idol campaign identity
We work with a number of departments at King’s College London, creating a varied suite of communications that incorporate campaigns, identity, print and digital.
Our aim is always to create a distinctive personality for each project, while also reflecting and reinforcing the primary King’s brand, with regard to typography, colour and tone of voice.
Policy Institute impact report
This was the first impact report of the Policy Institute; a review detailing the key areas of the Institute’s work and achievements over the year. It was launched at an Annual Reception in September 2015 at the Institute.
The report had to speak to a wide readership; internal King’s colleagues who would like to know more about the Institute’s work and impact, and key external stakeholders from policy, government, business and academic communities.
Best Practice in Mixed Attainment Grouping report
Research evidence suggests that students with lower prior attainment (often students from disadvantaged backgrounds) do better if taught in mixed attainment (mixed ability) settings. However, less is known about why this is, or what characterises successful practice in mixed attainment classes. The Best Practice in Mixed Attainment Grouping intervention seeks to address these questions by applying and testing principles of good practice.
The target audience of the report was secondary school English and maths teachers, teaching Years 7 and 8. The aim was to educate teachers on how to change their teaching practices and have a clear understanding of how and why they should do this, in order to facilitate the raising of attainment by children from disadvantaged backgrounds.
To this end, it was important to make the report as clear and easy to follow as possible. Information was broken down into colour-coded sections and tabbed edges were used throughout to allow teachers to easily navigate the document. Articles were summarised in icon form to distil the key points.
Spiral binding and bold, contrasting colours were deliberately chosen to allow for easy photocopy reproduction by teachers. Finally, hand-drawn illustrations added a touch of humour and lightened the feel of what was otherwise a text-heavy document.
