A design solution that conveys a clear path to a brighter future.

What we did

  • Brand strategy
  • Visual identity
  • Website design
  • Front-end build

Rather than building a school around lucrative MBA content, King’s Business School is a department charged with providing an undergraduate education to prepare students for the ever-changing, chaotic world of business. 

We created a flexible visual language that could illustrate this goal to a range of audiences, through the use of a core graphic device and photographic style.


Ranked as the best institution in London for Business & Management Studies by the Complete University Guide 2019


Since launching the identity, King’s Business School moved up eight places from 10th to 2nd overall in the UK

Positioning statement

William Joseph were given incredibly tight timelines to create an identity for the newly formed King’s Business School. Thanks to their expert knowledge of King’s, our brand and our audiences, they were able to create an elegantly simple visual language.

King’s College London

Having created the Business School brand, we worked in partnership with the in-house digital team at King’s to design a new set of digital layouts which could convey the new identity to its audiences.

We handled the front-end design and build, while the King’s team integrated our designs into their back-end system.

The new identity has proven to be flexible, stands out in the marketplace and truly embodies the King’s Business School proposition.

King’s College London