27 August 2026
AI is doing to digital what digital did to marcomms and fundraising 20 years ago
Why charity leaders must look past technical noise and use the lessons of the past to guide their teams through scary change
Our blog
Artificial intelligence
Show all10 August 2026
How to use AI chatbots to enhance your content, not replace it
Our evolving approach to designing conversational interfaces that will actually deliver user value
2 March 2026
What makes you a good charity will make you good at AI
Your existing culture of user focus, collaboration and curiosity is the best foundation for adopting new technology
9 February 2026
Why we use AI to make decisions and why it is a risk
Using AI tools to bypass indecision can help us move forward but it also means we miss the vital conversations that build trust and new ideas
28 January 2026
Why your charity website needs to be a museum, not just a library
As AI takes over the job of providing quick facts, charities must shift focus to immersive storytelling and deep expertise to remain relevant
27 January 2026
January 2026 digital leaders retrospective
Test and learn approaches to AI, putting user journeys at the heart of ROI, psychological safety in team restructure processes and LinkedIn as a viable alternative to X
3 November 2025
Is AI a threat to your expertise, or a tool to unlock new voices?
Are we asking the wrong questions about AI? Instead of fearing replacement, we can focus on how to use it as a tool to lower the barrier to expression—and give more people a voice.
20 March 2025
AI in charities: what’s happening right now (March 2025)
Real world use cases, opportunities and challenges
3 February 2025
AI-powered search vs. website navigation: how charities can optimise both
Charity websites are often repositories of critical knowledge
28 October 2024
Autumn 2024 digital leaders retrospective
Helping people feel comfortable with AI, navigating internal perspectives on user research, aligning projects to organisational goals and what everyone is doing about X
16 October 2024
Using Google’s NotebookLM to improve charity team culture and operations
Boost efficiency, collaboration, and wellbeing
14 August 2024
Can AI teach us to be more empathetic?
Empathy is essential when working in teams, especially in the charity sector
2 May 2024
Using AI in charities: real-world applications and success stories
A practical guide for how you can easily and safely use tools like ChatGPT right now
8 January 2024
How people in charities are using AI right in Jan 2024
A practical guide for how you can easily and safely use tools like ChatGPT
9 March 2023
Get the most out of the internal site search
High quality internal search makes your content more accessible to people