2 March 2026
What makes you a good charity will make you good at AI
Your existing culture of user focus, collaboration and curiosity is the best foundation for adopting new technology
Our blog
Transformation and strategy
Show all9 February 2026
Why we use AI to make decisions and why it is a risk
Using AI tools to bypass indecision can help us move forward but it also means we miss the vital conversations that build trust and new ideas
2 February 2026
Making decentralisation work by letting go of control
How to move from policing content to building a culture of shared ownership and support
28 January 2026
Why your charity website needs to be a museum, not just a library
As AI takes over the job of providing quick facts, charities must shift focus to immersive storytelling and deep expertise to remain relevant
27 January 2026
Practical ideas to make decentralisation work in your organisation
Prioritising collaboration to maintain quality through a decentralised content model
27 January 2026
January 2026 digital leaders retrospective
Test and learn approaches to AI, putting user journeys at the heart of ROI, psychological safety in team restructure processes and LinkedIn as a viable alternative to X
19 January 2026
Why it is time to leave X and build real influence on LinkedIn
The platform no longer aligns with charity values and LinkedIn offers a more effective space for influence
5 January 2026
How to design grantmaking that works for everyone
Four lessons we’ve learned about designing brands and websites for funders and applicants alike.
13 November 2025
Getting started with paired writing: the secret to inclusive, collaborative content
By getting together with people, you can make huge strides in short periods of time
28 October 2025
When equity falls at the final hurdle
Inclusive processes only work if every stage of decision making gives people an equal chance to be heard
13 October 2025
Quality needs to be defined by more than ‘vibes’
Insight, stories and challenges shared within our content strategy community of practice
6 October 2025
Not sharing materials ahead of time is discrimination
Leaders who want diverse perspectives must give everyone the chance to prepare properly
3 October 2025
Autumn 2025 digital leaders retrospective
Navigating organisational structure changes, improving AI conversations internally, seeing decentralisation differently, introducing a digital trustee and how to hold a successful firebreak day
29 September 2025
How arts and culture help us build understanding at work
Theatre, TV and books show us how to explore emotions and connect with each other
1 September 2025
Making our expertise more accessible through new products
We’re moving beyond project-only work to offer smaller, focused products that give charities quicker access to expert support
26 August 2025
The questions that show how agencies really work
What to ask agency partners to understand how they actually go about their business
24 July 2025
Beyond measurement, towards real understanding
Why you should think more deeply than just chasing and counting page views – and some ideas for how to do it
16 July 2025
Seven barriers to creating a content-led culture and how to overcome them
Developing a thriving, intentional and people-first culture that makes your content strategy stick
7 July 2025
Everything you need to know before you rebrand your charity
Why charity rebrands are different
10 June 2025
The realities of creating and embedding content strategy in charities
Insights from our first content strategy community of practice
28 April 2025
Spring 2025 digital leaders retrospective
Team planning and capacity, influencing senior stakeholders to prioritise content strategy, making AI accessible to everyone and keeping up with SEO
14 April 2025
Why digital teams keep shifting shape and what to do instead
If your charity keeps swinging between centralising and devolving digital, it’s probably not about structure
29 January 2025
January 2025 digital leaders retrospective
Navigating the changing landscape of Meta and X, team development priorities for 2025, the importance of digital upskilling and recognising that culture is integral to AI policies and rollout
20 January 2025
Year 1 as a consultant: a guide to sustainable growth
Learn how to define your offer, balance projects and retainers, build your network, and set up essential systems for long-term success
20 November 2024
5 steps to ensure your charity’s website rebuild is a success
Planning a website rebuild for your charity? Learn how to streamline the process, avoid common pitfalls, and create a website that delivers real impact.
14 November 2024
Business planning: how to get the best out of digital
Business planning shouldn’t be about stacking projects onto a roadmap – it’s about setting a real direction for your organisation where digital can drive lasting change.
28 October 2024
Autumn 2024 digital leaders retrospective
Helping people feel comfortable with AI, navigating internal perspectives on user research, aligning projects to organisational goals and what everyone is doing about X
9 April 2024
Spring 2024 digital leaders retrospective
Engaging senior leadership in digital transformation, prioritising User Experience, setting meaningful KPIs and testing new channels
30 November 2023
November 2023 digital leaders retrospective
User-driven prioritisation, the new era of social media and content strategy plus defining your goals
7 July 2023
Communities of practice: an introduction
What they are, how people have used them and our guidance for charities wanting to try them out
25 May 2023
Digital maturity: the what, why and how
The reasons we love digital maturity models and some ideas on how charities can implement it in their organisations
18 January 2023
Why people-centred digital strategies work
People-centred digital strategies stick
10 January 2023
Do your audience love your brand?
A people-centred approach to rebranding, working together to rebrand the Q community
11 September 2020
What telephones can tell us about 5 different digital operating models
Most digital change is going to happen whatever you do
1 September 2018
The history of the internet is ahead of us
But now we’re getting to the end of the beginning.