This report is a deep dive into the impact that those decisions are having on the world around us.

We use the UN’s Sustainable Development Goals (SDGs) as a framework to categorise and measure our impact. We are pleased that we have been able to improve our impact against the UN SDGs by 42% from last year.

Highlights include continuing to develop our approach to flexible working and making decisions as a group. Both are key enablers in allowing us to become a more equitable organisation and improve our impact on the wider community.

We are also investing in improving our B Corp score with our first internally facing role focussed on increasing our score by 10 points by the time we re-certify.

If you’d like to find out more about a potential partnership, please get in touch at info@williamjoseph.co.uk

Impact Report 2021

Impact Report 2022

William Joseph’s overall B Impact Score of 98.9 against the median of 50.9 for ordinary businesses

To certify as a B Corp, a company must achieve a minimum of verified score of 80 points on the B Impact Assessment. We achieve 98.9 but want to improve our score by 10 points in areas such as environment and governance by the time we re-certify.

Our B Corp directory page and detailed score

Reporting impact against the UN SDGs

By choosing the UN’s Sustainable Development Goals (SDGs) as our reporting framework, we can directly link our work at William Joseph and for our clients, to a larger programme of socially positive works. While not perfect, the SDGs cover a wide range of positive initiatives that we can genuinely contribute towards.

We have mapped our own activities and the work we deliver to clients against the 17 goals. This gives us a heatmap of where we need to focus our efforts over the coming year, to better improve the world for all our communities.

We’ll be looking across both the clients we partner with and the way that we operate William Joseph to better impact the goals we are currently underperforming against.

Need to do more to tackle in 2024

Goal 6

Clean water and sanitation

Goal 7

Affordable and clean energy

12 resposible consumption and production

Goal 12

Responsible consumption and production

Goal 13

Climate Action

Goal 14

Life below water

Goal 15

Life on land

Doing well on impacting in 2023

Goal 1

No poverty

Goal 2

Zero hunger

Goal 3

Good health and well-being

Goal 4

Quality education

Goal 5

Gender equality

Goal 8

Decent work and economic growth

Goal 10

Reduced inequality

Goal 11

Sustainable Cities & Communities

Goal 16

Peace, justice and strong institutions

Impact reporting against the UN SDGs

Our clients’ impact

NHS Providers website discovery

Good health and well-being

Peace, justice and strong institutions

Mind peer-to-peer fundraising

Good health and well-being

RSPCA content squad

Gender equality

Life below water

Life on land

Peace, justice and strong institutions

KSS Air Ambulance Charity content strategy

Good health and well-being

BioNTech & NHS cancer treatments website

Good health and well-being

Met Office content testing

No poverty

Good health and well-being

Quality education

Decent work and economic growth

Industry, innovation and infrastructure

Reduced inequalities

Sustainable cities and communities

Responsible consumption and production

Climate action

Peace, justice and strong institutions

Hestia Bright Sky research

Good health and well-being

Gender equality

University of Brighton Pavlov study website

Quality education

City Bridge Trust website support

No poverty

Zero hunger

Good health and well-being

Quality education

Gender equality

Decent work and economic growth

Industry, innovation and infrastructure

Reduced inequalities

Sustainable cities and communities

Q Lab brand development

Good health and well-being

Partnerships for the goals

Swim England Digital Futures

Good health and well-being

Peace, justice and strong institutions

Paul Hamlyn Foundation website and rebrand

No poverty

Zero hunger

Good health and well-being

Quality education

Gender equality

Decent work and economic growth

Reduced inequalities

Sustainable cities and communities

Peace, justice and strong institutions

Film and TV Charity website

Good health and well-being

Industry, innovation and infrastructure

Reduced inequalities

Royal Free Hospital Charity Website

Gender equality

Reduced inequalities

Our impact

Formal mission statement

Good health and well-being

Gender equality

Decent work and economic growth

Reduced inequalities

Climate action

Partnerships for the goals

Inclusive onboarding process

Gender equality

Decent work and economic growth

Reduced inequalities

Consent based decision making

Gender equality

Decent work and economic growth

Reduced inequalities

Group therapy sessions

Good health and well-being

Gender equality

Decent work and economic growth

Socially Responsible pensions

Decent work and economic growth

Responsible consumption and production

Climate action

Non discrimination statement and anti racism statements

Gender equality

Decent work and economic growth

Reduced inequalities

Socio economic background monitoring

Decent work and economic growth

Reduced inequalities

Professional development framework

Decent work and economic growth

Reduced inequalities

Customer satisfaction monitoring

Clean water and sanitation

Decent work and economic growth

Industry, innovation and infrastructure

Reduced inequalities

Responsible consumption and production

Partnerships for the goals

Environmental & social impact 360 reviews

Gender equality

Decent work and economic growth

Reduced inequalities

Climate action

Life below water

Life on land

Diversity, equity, and inclusion training programme

Gender equality

Decent work and economic growth

Industry, innovation and infrastructure

Reduced inequalities

Peace, justice and strong institutions

Partnerships for the goals

Impact reporting against the UN SDGs


Our clients’ impact
NHS Providers website discovery			Good health and well-being												Peace, justice and strong institutions
Mind peer-to-peer fundraising			Good health and well-being
RSPCA content squad					Gender equality								Life below water	Life on land	Peace, justice and strong institutions
KSS Air Ambulance Charity content strategy			Good health and well-being
BioNTech & NHS cancer treatments website			Good health and well-being
Met Office content testing	No poverty		Good health and well-being	Quality education			Decent work and economic growth	Industry, innovation and infrastructure	Reduced inequalities	Sustainable cities and communities	Responsible consumption and production	Climate action			Peace, justice and strong institutions
Hestia Bright Sky research			Good health and well-being		Gender equality
University of Brighton Pavlov study website				Quality education
City Bridge Trust website support	No poverty	Zero hunger	Good health and well-being	Quality education	Gender equality		Decent work and economic growth	Industry, innovation and infrastructure	Reduced inequalities	Sustainable cities and communities
Q Lab brand development			Good health and well-being													Partnerships for the goals
Swim England Digital Futures			Good health and well-being												Peace, justice and strong institutions
Paul Hamlyn Foundation website and rebrand	No poverty	Zero hunger	Good health and well-being	Quality education	Gender equality		Decent work and economic growth		Reduced inequalities	Sustainable cities and communities					Peace, justice and strong institutions
Film and TV Charity website			Good health and well-being					Industry, innovation and infrastructure	Reduced inequalities
Royal Free Hospital Charity Website					Gender equality				Reduced inequalities
Our impact
Formal mission statement			Good health and well-being		Gender equality		Decent work and economic growth		Reduced inequalities			Climate action				Partnerships for the goals
Inclusive onboarding process					Gender equality		Decent work and economic growth		Reduced inequalities
Consent based decision making					Gender equality		Decent work and economic growth		Reduced inequalities
Group therapy sessions			Good health and well-being		Gender equality		Decent work and economic growth
Socially Responsible pensions							Decent work and economic growth				Responsible consumption and production	Climate action
Non discrimination statement and anti racism statements					Gender equality		Decent work and economic growth		Reduced inequalities
Socio economic background monitoring							Decent work and economic growth		Reduced inequalities
Professional development framework							Decent work and economic growth		Reduced inequalities
Customer satisfaction monitoring						Clean water and sanitation	Decent work and economic growth	Industry, innovation and infrastructure	Reduced inequalities		Responsible consumption and production					Partnerships for the goals
Environmental & social impact 360 reviews					Gender equality		Decent work and economic growth		Reduced inequalities			Climate action	Life below water	Life on land
Diversity, equity, and inclusion training programme					Gender equality		Decent work and economic growth	Industry, innovation and infrastructure	Reduced inequalities						Peace, justice and strong institutions	Partnerships for the goals