This report is a deep dive into the impact that those decisions are having on the world around us.

We use the UN’s Sustainable Development Goals (SDGs) as a framework to categorise and measure our impact. We are pleased that we have been able to improve our impact against the UN SDGs by 42% from last year.

Highlights include continuing to develop our approach to flexible working and making decisions as a group. Both are key enablers in allowing us to become a more equitable organisation and improve our impact on the wider community.

We are also investing in improving our B Corp score with our first internally facing role focussed on increasing our score by 10 points by the time we re-certify.

If you’d like to find out more about a potential partnership, please get in touch at info@williamjoseph.co.uk

Impact Report 2021

Impact Report 2022

William Joseph’s overall B Impact Score of 98.9 against the median of 50.9 for ordinary businesses

To certify as a B Corp, a company must achieve a minimum of verified score of 80 points on the B Impact Assessment. We achieve 98.9 but want to improve our score by 10 points in areas such as environment and governance by the time we re-certify.

Our B Corp directory page and detailed score

Reporting impact against the UN SDGs

By choosing the UN’s Sustainable Development Goals (SDGs) as our reporting framework, we can directly link our work at William Joseph and for our clients, to a larger programme of socially positive works. While not perfect, the SDGs cover a wide range of positive initiatives that we can genuinely contribute towards.

We have mapped our own activities and the work we deliver to clients against the 17 goals. This gives us a heatmap of where we need to focus our efforts over the coming year, to better improve the world for all our communities.

We’ll be looking across both the clients we partner with and the way that we operate William Joseph to better impact the goals we are currently underperforming against.

Need to do more to tackle in 2024

06 clean water and sanitation

Goal 6

Clean water and sanitation
07 affordable and clean energy

Goal 7

Affordable and clean energy
12 resposible consumption and production

Goal 12

Responsible consumption and production
13 climate action

Goal 13

Climate Action
14 life below water

Goal 14

Life below water
15 life on land

Goal 15

Life on land

Doing well on impacting in 2023

01 no poverty

Goal 1

No poverty
02 zero hunger

Goal 2

Zero hunger
03 good health and wellbeing

Goal 3

Good health and well-being
04 quality education

Goal 4

Quality education
05 gender equality

Goal 5

Gender equality
08 decent work and economic growth

Goal 8

Decent work and economic growth
10 reduced inequalities

Goal 10

Reduced inequality
11 sustainable cities and communities

Goal 11

Sustainable Cities & Communities
16 peace justice and strong institutions

Goal 16

Peace, justice and strong institutions

Impact reporting against the UN SDGs

Our clients’ impact
NHS Providers website discovery
Good health and well-being
Good health and well-being
Peace, justice and strong institutions
Peace, justice and strong institutions
Mind peer-to-peer fundraising
Good health and well-being
Good health and well-being
RSPCA content squad
Gender equality
Gender equality
Life below water
Life below water
Life on land
Life on land
Peace, justice and strong institutions
Peace, justice and strong institutions
KSS Air Ambulance Charity content strategy
Good health and well-being
Good health and well-being
BioNTech & NHS cancer treatments website
Good health and well-being
Good health and well-being
Met Office content testing
No poverty
No poverty
Good health and well-being
Good health and well-being
Quality education
Quality education
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Peace, justice and strong institutions
Peace, justice and strong institutions
Hestia Bright Sky research
Good health and well-being
Good health and well-being
Gender equality
Gender equality
University of Brighton Pavlov study website
Quality education
Quality education
City Bridge Trust website support
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Q Lab brand development
Good health and well-being
Good health and well-being
Partnerships for the goals
Partnerships for the goals
Swim England Digital Futures
Good health and well-being
Good health and well-being
Peace, justice and strong institutions
Peace, justice and strong institutions
Paul Hamlyn Foundation website and rebrand
No poverty
No poverty
Zero hunger
Zero hunger
Good health and well-being
Good health and well-being
Quality education
Quality education
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Sustainable cities and communities
Sustainable cities and communities
Peace, justice and strong institutions
Peace, justice and strong institutions
Film and TV Charity website
Good health and well-being
Good health and well-being
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Royal Free Hospital Charity Website
Gender equality
Gender equality
Reduced inequalities
Reduced inequalities
Our impact
Formal mission statement
Good health and well-being
Good health and well-being
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Climate action
Climate action
Partnerships for the goals
Partnerships for the goals
Inclusive onboarding process
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Consent based decision making
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Group therapy sessions
Good health and well-being
Good health and well-being
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Socially Responsible pensions
Decent work and economic growth
Decent work and economic growth
Responsible consumption and production
Responsible consumption and production
Climate action
Climate action
Non discrimination statement and anti racism statements
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Socio economic background monitoring
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Professional development framework
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Customer satisfaction monitoring
Clean water and sanitation
Clean water and sanitation
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Responsible consumption and production
Responsible consumption and production
Partnerships for the goals
Partnerships for the goals
Environmental & social impact 360 reviews
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Reduced inequalities
Reduced inequalities
Climate action
Climate action
Life below water
Life below water
Life on land
Life on land
Diversity, equity, and inclusion training programme
Gender equality
Gender equality
Decent work and economic growth
Decent work and economic growth
Industry, innovation and infrastructure
Industry, innovation and infrastructure
Reduced inequalities
Reduced inequalities
Peace, justice and strong institutions
Peace, justice and strong institutions
Partnerships for the goals
Partnerships for the goals
Impact reporting against the UN SDGs
No poverty Zero hunger Good health and well-being Quality education Gender equality Clean water and sanitation Affordable and clean energy Decent work and economic growth Industry, innovation and infrastructure Reduced inequalities Sustainable cities and communities Responsible consumption and production Climate action Life below water Life on land Peace, justice and strong institutions Partnerships for the goals
Our clients’ impact
NHS Providers website discovery
Good health and well-being
Peace, justice and strong institutions
Mind peer-to-peer fundraising
Good health and well-being
RSPCA content squad
Gender equality
Life below water
Life on land
Peace, justice and strong institutions
KSS Air Ambulance Charity content strategy
Good health and well-being
BioNTech & NHS cancer treatments website
Good health and well-being
Met Office content testing
No poverty
Good health and well-being
Quality education
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Responsible consumption and production
Climate action
Peace, justice and strong institutions
Hestia Bright Sky research
Good health and well-being
Gender equality
University of Brighton Pavlov study website
Quality education
City Bridge Trust website support
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Sustainable cities and communities
Q Lab brand development
Good health and well-being
Partnerships for the goals
Swim England Digital Futures
Good health and well-being
Peace, justice and strong institutions
Paul Hamlyn Foundation website and rebrand
No poverty
Zero hunger
Good health and well-being
Quality education
Gender equality
Decent work and economic growth
Reduced inequalities
Sustainable cities and communities
Peace, justice and strong institutions
Film and TV Charity website
Good health and well-being
Industry, innovation and infrastructure
Reduced inequalities
Royal Free Hospital Charity Website
Gender equality
Reduced inequalities
Our impact
Formal mission statement
Good health and well-being
Gender equality
Decent work and economic growth
Reduced inequalities
Climate action
Partnerships for the goals
Inclusive onboarding process
Gender equality
Decent work and economic growth
Reduced inequalities
Consent based decision making
Gender equality
Decent work and economic growth
Reduced inequalities
Group therapy sessions
Good health and well-being
Gender equality
Decent work and economic growth
Socially Responsible pensions
Decent work and economic growth
Responsible consumption and production
Climate action
Non discrimination statement and anti racism statements
Gender equality
Decent work and economic growth
Reduced inequalities
Socio economic background monitoring
Decent work and economic growth
Reduced inequalities
Professional development framework
Decent work and economic growth
Reduced inequalities
Customer satisfaction monitoring
Clean water and sanitation
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Responsible consumption and production
Partnerships for the goals
Environmental & social impact 360 reviews
Gender equality
Decent work and economic growth
Reduced inequalities
Climate action
Life below water
Life on land
Diversity, equity, and inclusion training programme
Gender equality
Decent work and economic growth
Industry, innovation and infrastructure
Reduced inequalities
Peace, justice and strong institutions
Partnerships for the goals
Scale of impact: Low
High